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2017 BT SPORT INDUSTRY AWARD winning content strand for
'The European Tour'

Working in a team led by industry leading creative Tom Greaves, this body of content has propelled the social channels of the European Tour into the digital spotlight, solidifying it's place as one of the premiere social media locations for a sports organisation around the world.

Tom Greaves is a creative powerhouse, an incredible person to work with and learn from.

A series of sponsorship activation for the European Tour's biggest events.

-BIG LITTLE INTERVIEWS-
-THE 200 YARD PUTT-
-THE LEFT HANDED CHALLENGE-
-THE AWKWARD REPORTER-
-SEASON PASS- OVER 100 EPISODE

CLIENT: European Tour

Agency: IMG

Director: Jarred Mcknight

Creative Director: Tom Greaves

Creative: Tom Greaves / Jarred Mcknight

Edit: Nick Herald

We challenged some of the best golfers in the world to a closest to the pin challenge, with a difference. Each player had to attempt a tee shot on the 200 yard 17th hole at Castle Stuart Golf Links with a putter.

Director: Tom Greaves
AD: Jarred Mcknight
Camera: Nick Herald / Alex Marshall
Edit: Alex Marshall

European Tour Originals presents Little Interviews. Billy, our cheeky reporter, asks Andrew 'Beef' Johnston some tough questions. ► SUBSCRIBE: http://et.golf/Subscribe Ranging from agonisingly awkward, player-led pranks, to incredible feats of golfing skill and challenges, to heart-warming surprise experiences.

European Tour Originals presents The Left-Handed Challenge. Rory McIlroy, Rickie Fowler, Henrik Stenson and more of the world's best golfers take on the nearest-the-pin challenge at the 2017 Aberdeen Asset Management Scottish Open. Who has the best leftie swing? And who will win?

European Tour Originals presents The Awkward Reporter. Henrik Stenson, Dustin Johnson, Rickie Fowler, Lee Westwood and Rafa Cabrera Bello were subjected to the most awkward interview moments of their careers. It's a new year and with it the European Tour welcomed a new broadcaster to golf.

European Tour Originals presents The Best Day Ever. Henrik Stenson, Martin Kaymer, Justin Rose and BEEF give this golf fan the best day ever! Aaron's dad emailed us to ask if we could do something special for his ninth birthday. We said yes.

Creative: Jarred McknightDirector: Jarred McknightEdit: Ian GrechMotion Graphics: Ian Grech

Justin Rose promo for European Tour players awards dinner 2013: PROPERTY OF EUROPEAN TOUR PRODUCTIONS